The Enlightened Agency Pyramid: Level 4 - Digitize and Automate Workflows
Thoughtful insurance agencies have reorganized their operations to align with their customer segments; many have standardized core systems, some have standardized workflows, but only the 'enlightened' agencies have digitized and automated them.
At Broker Buddha, we created the four-step hierarchy called the Enlightened Agency Pyramid to guide insurance agencies on their journey to digitalization. From customers to systems to workflows to automation, each stage shows agencies exactly how embracing technology and automation can improve their operational efficiency and help them gain a competitive edge.
Today, we’re here to discuss the final level and peak of our Enlightened Agency Pyramid—the importance of digitizing and automating workflows. Embracing these isn’t just a technological upgrade but a strategic imperative. Here’s how Broker Buddha can help your agency reach the highest level of operational maturity. So, let’s dive in.
Why Digitizing and Automating Workflows is Important
If brokerages have mastered levels one, two, and three of the Enlightened Agency Pyramid and trained their agents on the new processes that are consistent and repeatable, then brokerages are much better off using technology to implement them. No agent wants to spend time doing monotonous administrative work.
It’s no secret that technology has the capability to execute repetitive tasks like email reminders, document signing and data migration with increased automation and speed. Plus, bringing something that used to take 10 steps down to one is advantageous for company morale, client satisfaction and operational efficiency.
Of course, brokerages still need people to control and oversee the process, but the technology will, inevitably, help agents spend less time filling in forms and gain more quality time with valued clients.
Online Smart Forms for Every Client
No matter the size of the company you’re dealing with or the industry they’re in, insurance paperwork and renewals are rarely a walk in the park.
So, here at Broker Buddha, we cater to every brokerage and agent and have designed specific solutions for specialty lines as well as small to mid and large market commercial businesses to help everyone who uses our services become an Enlightened agent.
Some of the top features within our programs that help digitize and automate workflows include:
- Tooltips and Comments: Provide helpful prompts and requests to applicants that help them to answer their application questions faster.
- Automated Reminders: Eliminate the need to send nagging reminders by using our built-in automated system to schedule personalized messages.
- Upsell (In-Application and Post-Application): Create custom questions that enable your clients to add or decline lines of coverage and cover your agency against claims.
- Insurance Coverage Review Questionnaires: Start the renewal process with tailored questions to assess whether or not more coverage is needed.
- Required Questions: Obligatory fields ensure you get all the necessary information.
All agents know that ACORDs are a lengthy process subject to multiple errors and inconsistencies.
So, to combat this popular pain point, we’ve developed the Enlightened ACORDs, a digitally-forward solution available to all Broker Buddha customers and serves as the basis for our new Broker Buddha Lite offering. Specifically for agents looking to place small commercial policies that require ACORD forms.
Broker Buddha will automatically determine the questions to display and the ACORD forms to generate based on the lines of business selected by your client. Completion can only occur when clients have filled in all the required fields, so Enlightened ACORD forms include helpful tooltips to ensure the correct information is delivered.
The program also includes mapped fields, which ensures data flows between forms to prevent re-typing the same answer over and over. Furthermore, just like all of our services and solutions, Enlightened ACORDs can leverage Broker Buddha’s natively integrated eSignature capabilities to accelerate response time, reducing the time it takes for agents to place a policy and increasing client satisfaction.
White Glove Service
We understand that adopting technology and changing processes is hard; therefore, we’re proud to offer first-class change management to help migrate data and manage adoption to facilitate accountability and drive results.
So, to make things as simple as possible, our White Glove Service includes a dedicated project manager to help with onboarding, data migration, and reporting. Plus, the service will keep you up-to-date with reports, and every month, we'll let you know which agents are using the platform for their upcoming renewals and which ones could use a nudge.
And even better, you’ll never pre-fill another application again. Simply provide us with completed versions of previous client applications, and our team will load the answers into the platform.
Put simply, our White Glove Service has made digitizing and automating workflows as easy as pie.
The era of manual, paper-based processes is giving way to a future where streamlined, automated workflows empower insurance professionals to focus on what matters most: providing exceptional service, navigating complexities, and ensuring the best outcomes for their clients.
Are you interested in what Broker Buddha has to offer and becoming an Enlightened Agent? Follow the link to book a demo today!