March 14, 2024

5 Reasons collecting exposure information on PDFs is bad for business

When CX is paramount to profits, why are insurance brokers still collecting exposure information—the potential risks associated with insuring an individual or entity—on PDFs? 

Share icon

Providing an unparalleled customer experience (CX) is a driving force for the insurance industry in 2024. So much so that McKinsey found that CX leaders outperformed their peers in total shareholder return by 65%—for P&C insurers—between 2017 and 2022.

So, when CX is paramount to profits, why are insurance brokers still collecting exposure information—the potential risks associated with insuring an individual or entity—on PDFs? 

This antiquated process involves either asking clients to download files and awkwardly try to fill in the PDF on a computer, or printing the PDF, completing it by hand, and scanning it back in—both of which are utterly ridiculous in today's world.

This is NOT the CX that contemporary clients are looking for when purchasing and renewing their insurance policies. 

In what ways are collecting exposure information on PDFs holding your insurance agency back? Here are FIVE significant ways.

1. It's a terrible client experience 

When it comes to analyzing CX, speed, convenience, helpful employees, and friendly service matter the most, with each scoring over 70% in importance to consumers, according to PWC. So, the awkwardness and time-consuming process of filling in PDFs really is the epitome of a terrible client experience.

2. It takes a long time to get responses

When companies make something hard, that won't encourage clients to get the chore done; in fact, it'll do the opposite. 

Purchasing insurance requires spending a lot of money on something that isn't tangible—which many clients like to avoid. So, making data collection a tedious task isn't going to help improve the renewal rate or CX. 

3. It's a waste of valuable employee time 

Since this awkward task isn't likely to be at the top of any client's to-do list, most brokers will need to send nagging reminder emails. Plus, the process requires brokers to pre-fill client applications so their clients don’t have to enter basic information that the broker already has, like address and contact info. This makes soliciting updated exposure information a laborious job for brokers when their time could be better spent helping and advising their clients. 

4. It will be (near) impossible to use the data 

Moving data from PDFs to systems requires so much manual work that it actually never happens. Brokers simply upload PDF files to their AMS systems, and the data remains unusable as it’s locked in the file rather than stored in a database.  

5. You will win less business  

If your agency is forcing customers through this arduous experience, it won't be difficult for your competition to offer a better experience. You're practically giving customers away. 

How Broker Budda can help

Enlightened agencies using Broker Buddha, for example, will win more business when competing against other agencies as they'll have access to an array of tools that address each of the problems with using PDFs. For example:

  • Improved client experience: Leverage a huge library of Smart Forms with over 10,000 carrier applications integrated with eSignature. Our assign questions feature allows clients and agent users completing an application to delegate responsibility for a form, section, or question to a specific client user, reducing the possibility of confusion and elevating the client experience.
  • Accelerate response time: Using our automated reminder emails reduces the time it takes to get applications back while also eliminating the need for brokers to type and send these themselves.
  • Improved efficiency for agents: Our White Glove Service & renewal applications tool automatically prefills applications on behalf of the broker, eliminating the need for manual entry.
  • Easy data extraction: Our newly developed RESTful API enables agencies to retrieve data from Broker Buddha applications and store them in their data warehouses.

All of these innovative tools and features help agents increase their efficiency, improve the client experience, and win more business for your agency overall.

If any of these issues drive you crazy, contact us, and we can show you the benefits of being an enlightened agent and introduce you to your Return On Broker Buddha Investment

Goodbye time wasted.
Hello optimization with Broker Buddha

blue check mark
Online forms
blue check mark
Efficient use of time
blue check mark
Automated Reminders

Never miss an episode

Subscribe here to be notified when a new podcast episode goes live.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Broker Buddha logo
Replaces email, paper,fax, spreadsheets and PDFs, simplifying the submission process
Featured Articles

You might also like

Mar 26, 2024
How Broker Buddha Impacts Your Client Relationships

In a nutshell, increased time with clients fosters trust and strengthens long-term client relationships.

read now
Jan 24, 2024
How Broker Buddha Helps Agents Leverage AI and Improve Their Business

Agencies have large customer data sets, but the issue surrounds their completeness. This is often due to the difficulty in capturing and ingesting clients' information and storing the data in a structured and usable format.

read now
Jan 16, 2024
What does the future hold for InsureTech?

Core systems and software within the insurance sector will be more interconnected than ever. Much like Broker Buddha integrated with AMS360 through the power of APIs, broker operated, client-facing digital tools will connect directly into client systems to extract data, saving resources and time for brokers and clients by streamlining the collection of customer data.

read now
Dec 1, 2023
The Enlightened Agency Pyramid: Level 4 - Digitize and Automate Workflows

Thoughtful insurance agencies have reorganized their operations to align with their customer segments; many have standardized core systems, some have standardized workflows, but only the 'enlightened' agencies have digitized and automated them.

read now
Nov 30, 2023
The Enlightened Agency Pyramid: Level 3 - Standardizing Workflows

When the competition is fierce and the demand for efficiency is unceasing, standardizing workflows helps provide consistency and efficiency for sustained success.

read now
Nov 29, 2023
The Enlightened Agency Pyramid: Level 2 - Standardizing Core Systems

Level two is about standardizing core systems, particularly agency management systems (AMSs), and how that offers a path to help agents improve efficiency and streamline their data processes through consistency.

read now
Nov 28, 2023
The Enlightened Agency Pyramid: Level 1 - Organizing Around Customer Segments

Customers want their agents not just to understand their business but to serve as risk managers who can advise them on better and ways to protect their homes, cars, or business.

read now
Nov 27, 2023
4 Operating Practices Used by the Most Enlightened Agencies - The Enlightened Agency Pyramid

Discover our Enlightened Agency pyramid to help guide your agency on its journey to digitalization and ensure you’re following digital best practices for the insurance industry.

read now
Sep 29, 2023
An Interview with Acturis Co-CEO Theo Duchen: Why did we acquire Broker Buddha?

We sat down with Theo Duchen at Acturis to dig a little deeper into why they chose Broker Buddha, and their vision for our shared future. 

read now
Jun 1, 2023
Client Insights: How Broker Buddha Enables Agencies to Win in a Competitive Market

Jason Keck
CEO / Co-Founder, Broker Buddha
read now
Oct 13, 2020
Is your agency like a doctor's office?

The most painful part of a visit to the doctor is often the paperwork and administrative details. Is your renewal and application process as tedious and redundant?

read now
Sep 21, 2020
It took a pandemic to make insurance go digital?

The changed nature of business during the pandemic has forced many insurance agencies to embrace technology. In the end, that's going to serve the industry well.

read now
Sep 4, 2020
Labor Day: good. Paper forms for commercial insurance: bad.

As you power down for the long weekend, a quick reminder that paper forms—or clunky PDFs—are appreciated by, well, no one.

read now
Aug 28, 2020
Do you like paper forms?

Back when these things happened, we went out on the streets to ask for some opinions on the ACORD 125.

read now
Aug 25, 2020
Vertafore was acquired for how much?

Roper Technologies acquired Vertafore this past month. Our CEO, Jason Keck, weighs in on this news and the future of broker software.

read now
Jul 3, 2020
FinTech Innovation Lab pays dividends.

The 12-week FinTech Innovation Lab program finished last week with Virtual Demo Day. We're excited to take what we learned from the experience to continue building and improving our platform.

read now
Jun 30, 2020
For every insurance agent with kids who ask, "So what do you do all day?"

The pandemic has forced many agents to work from home. If your office colleagues now include young children, you're probably getting lots of questions. Our ebook for kids has answers.

read now
Mar 23, 2020
Commercial Insurance and Coronavirus: Agents Talk

On Friday, March 27th, we're hosting a webinar with three agency leaders to share information that will help others navigate through the coronavirus pandemic.

read now
Mar 20, 2020
I have coronavirus

Some thoughts about what it means to get sick or be around people who are...and what Broker Buddha is doing in the meantime.

read now
Sep 16, 2019
This is big.

Broker Buddha Expands, Announces $4.5M Funding Round

read now
Nov 15, 2018
Built In (Customer) Success

As a CEO, I believe that support and training don’t end after your first week... whether you are an employee or a customer with us. That would be crazy! We are always here to provide answers and take care of our clients.

read now
Nov 8, 2018
What Happens When I Join Broker Buddha?

So you’ve decided to join us at Broker Buddha. Awesome! Now what? Unlike some platforms, starting with Broker Buddha includes a personalized training process. We want to ensure you are set up for success and fully understand each feature we offer so you get the most out of our platform.

read now
Oct 25, 2018
Data Entry SUCKS!

Data entry REALLY sucks. No one ever wants to do it, but its such an important and fundamental part of the insurance application process. To be honest, I am not even sure what is considered the worst part of data entry. That it's boring, or that it’s a waste of valuable time. Time that you could be selling, consulting, and making a blueprint for the expansion of your operation. A bigger problem, is that because people dread data entry they often try to cut corners, put it off for too long, or do it incorrectly.

read now
Sep 20, 2018
PDFs Are Dumb

I live my life with three core values...Adventure, Hospitality & Creativity. And while "going paperless" may be creative for some, I have a bigger goal. I want to eliminate PDFs.

read now
A buddha linear icon


Book a demo