June 1, 2023

Client Insights: How Broker Buddha Enables Agencies to Win in a Competitive Market

Jason Keck
CEO / Co-Founder, Broker Buddha
Share icon

“It's clear that our customers appreciate us leveraging this technology”—Taruja Deshmukh, Conner Strong & Buckelew InsurTech Solutions Manager, Vice President, Account Executive

With the consolidation of independent agencies into large national brands, there is fierce competition for every company’s insurance business amongst both leading players and up and coming agencies.  The agencies that win know that competing on price only makes them look cheap and there are better ways to differentiate. 

Conner Strong & Buckelew is just one of the enlightened agents using Broker Buddha to improve their clients’ experiences while also attracting and retaining clientele. After running into their InsurTech Solutions Manager, Taruja Deshmukh, at a conference, I was intrigued to hear Taruja talk about industry competition and why they chose Broker Budhha to give them an edge. She was kind enough to agree to talk with me a little more about it. 

Broker Buddha (BB): What were some of the challenges you faced before adopting Broker Buddha?

Taruja Deshmukh (TD): Collecting renewal information could be a very time consuming process for all parties. Our customers would fill out the same information on applications every year and have to navigate through many different documents, pdfs, attachments, emails, etc. It also took a lot of time for our teams to review all of the renewal information each year and, inevitably, spend even more time chasing down information on incomplete applications and correcting errors.

BB: How has Broker Buddha helped you overcome the challenges you were facing?

TD: The Broker Buddha platform is a significantly more efficient way of handling the renewal information collection and review process. It's a better experience for our customers. It minimizes their time spent answering the same questions multiple times, year after year, and allows us to create a tailored experience for them outlining what information is required, what needs to be updated, and guidance where we know they'll have some questions. The platform also helps our team save time in reviewing information, reducing inaccuracies and reliance on manual effort.

BB: What drew you to Broker Buddha?

TD: The platform is modern, user-friendly and intuitive, both for our teams and customers.  From the beginning, the Broker Buddha team has been responsive, collaborative and forward-thinking—the answer to any of our requests is rarely, if ever, "we can't do that" but rather "we are working on the solution." The fact that Broker Buddha was accepted into the first cohort of the BrokerTech Ventures accelerator program also spoke volumes to us about the team's commitment to the industry and, more specifically, the large commercial brokerage space. 

BB: What effect has Broker Buddha had on your overall customer experience?

TD: There's no better feeling than getting a call or email from a client expressing how impressed they are with the Broker Buddha platform and how easy it made the whole process. While we have a few clients that are hesitant to try a new technology, the overall feedback has been extremely positive. It's clear that our customers appreciate us leveraging this technology to improve what has historically been a time-consuming and dreaded process for them.

BB: To what extent do you feel Broker Buddha has enabled you to be competitive in the insurance market?

In today's world, digital tools are a must, especially as we look towards the next generation moving up in the workforce. Technology and innovation are top of mind for our customers. Having tools like Broker Buddha to showcase our dedication to technology and enhancing the customer experience has definitely been an advantage. We know we need to keep improving and keep innovating to maintain that advantage as these types of solutions soon become the new status quo. 

Interested in becoming an enlightened agent? Book a demo today to learn more about how Broker Buddha can ensure your agency stays competitive. 

Goodbye time wasted.
Hello optimization with Broker Buddha

blue check mark
Online forms
blue check mark
Efficient use of time
blue check mark
Automated Reminders
About
Jason Keck
CEO / Co-Founder, Broker Buddha

Some information about Jason Keck as Expert, his professional experience which can inspire confidence and interest among users

Never miss an episode

Subscribe here to be notified when a new podcast episode goes live.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Broker Buddha logo
Replaces email, paper,fax, spreadsheets and PDFs, simplifying the submission process
Featured Articles

You might also like

Jan 24, 2024
How Broker Buddha Helps Agents Leverage AI and Improve Their Business

Agencies have large customer data sets, but the issue surrounds their completeness. This is often due to the difficulty in capturing and ingesting clients' information and storing the data in a structured and usable format.

read now
Jan 16, 2024
What does the future hold for InsureTech?

Core systems and software within the insurance sector will be more interconnected than ever. Much like Broker Buddha integrated with AMS360 through the power of APIs, broker operated, client-facing digital tools will connect directly into client systems to extract data, saving resources and time for brokers and clients by streamlining the collection of customer data.

read now
Dec 1, 2023
The Enlightened Agency Pyramid: Level 4 - Digitize and Automate Workflows

Thoughtful insurance agencies have reorganized their operations to align with their customer segments; many have standardized core systems, some have standardized workflows, but only the 'enlightened' agencies have digitized and automated them.

read now
Nov 30, 2023
The Enlightened Agency Pyramid: Level 3 - Standardizing Workflows

When the competition is fierce and the demand for efficiency is unceasing, standardizing workflows helps provide consistency and efficiency for sustained success.

read now
Nov 29, 2023
The Enlightened Agency Pyramid: Level 2 - Standardizing Core Systems

Level two is about standardizing core systems, particularly agency management systems (AMSs), and how that offers a path to help agents improve efficiency and streamline their data processes through consistency.

read now
Nov 28, 2023
The Enlightened Agency Pyramid: Level 1 - Organizing Around Customer Segments

Customers want their agents not just to understand their business but to serve as risk managers who can advise them on better and ways to protect their homes, cars, or business.

read now
Nov 27, 2023
4 Operating Practices Used by the Most Enlightened Agencies - The Enlightened Agency Pyramid

Discover our Enlightened Agency pyramid to help guide your agency on its journey to digitalization and ensure you’re following digital best practices for the insurance industry.

read now
Sep 29, 2023
An Interview with Acturis Co-CEO Theo Duchen: Why did we acquire Broker Buddha?

We sat down with Theo Duchen at Acturis to dig a little deeper into why they chose Broker Buddha, and their vision for our shared future. 

read now
Oct 13, 2020
Is your agency like a doctor's office?

The most painful part of a visit to the doctor is often the paperwork and administrative details. Is your renewal and application process as tedious and redundant?

read now
Sep 21, 2020
It took a pandemic to make insurance go digital?

The changed nature of business during the pandemic has forced many insurance agencies to embrace technology. In the end, that's going to serve the industry well.

read now
Sep 4, 2020
Labor Day: good. Paper forms for commercial insurance: bad.

As you power down for the long weekend, a quick reminder that paper forms—or clunky PDFs—are appreciated by, well, no one.

read now
Aug 28, 2020
Do you like paper forms?

Back when these things happened, we went out on the streets to ask for some opinions on the ACORD 125.

read now
Aug 25, 2020
Vertafore was acquired for how much?

Roper Technologies acquired Vertafore this past month. Our CEO, Jason Keck, weighs in on this news and the future of broker software.

read now
Jul 3, 2020
FinTech Innovation Lab pays dividends.

The 12-week FinTech Innovation Lab program finished last week with Virtual Demo Day. We're excited to take what we learned from the experience to continue building and improving our platform.

read now
Jun 30, 2020
For every insurance agent with kids who ask, "So what do you do all day?"

The pandemic has forced many agents to work from home. If your office colleagues now include young children, you're probably getting lots of questions. Our ebook for kids has answers.

read now
Mar 23, 2020
Commercial Insurance and Coronavirus: Agents Talk

On Friday, March 27th, we're hosting a webinar with three agency leaders to share information that will help others navigate through the coronavirus pandemic.

read now
Mar 20, 2020
I have coronavirus

Some thoughts about what it means to get sick or be around people who are...and what Broker Buddha is doing in the meantime.

read now
Sep 16, 2019
This is big.

Broker Buddha Expands, Announces $4.5M Funding Round

read now
Nov 15, 2018
Built In (Customer) Success

As a CEO, I believe that support and training don’t end after your first week... whether you are an employee or a customer with us. That would be crazy! We are always here to provide answers and take care of our clients.

read now
Nov 8, 2018
What Happens When I Join Broker Buddha?

So you’ve decided to join us at Broker Buddha. Awesome! Now what? Unlike some platforms, starting with Broker Buddha includes a personalized training process. We want to ensure you are set up for success and fully understand each feature we offer so you get the most out of our platform.

read now
Oct 25, 2018
Data Entry SUCKS!

Data entry REALLY sucks. No one ever wants to do it, but its such an important and fundamental part of the insurance application process. To be honest, I am not even sure what is considered the worst part of data entry. That it's boring, or that it’s a waste of valuable time. Time that you could be selling, consulting, and making a blueprint for the expansion of your operation. A bigger problem, is that because people dread data entry they often try to cut corners, put it off for too long, or do it incorrectly.

read now
Sep 20, 2018
PDFs Are Dumb

I live my life with three core values...Adventure, Hospitality & Creativity. And while "going paperless" may be creative for some, I have a bigger goal. I want to eliminate PDFs.

read now
Aug 14, 2018
PDFs are the Devil —Solving the Major Pain Point of Carrier Supplementals

Face it, paper insurance forms are a hassle. Often, you and your insureds have to fill out tons of paperwork — a process that takes hours. PDF forms aren't much better. Most of the forms ask a bunch of the same questions. Why should you have to answer them twice! Clients often need to print a document, sign it, scan it and send it back to their broker. Surely, there's an easier way to process applications?

read now
Aug 13, 2018
The People We Value Most

We love selfless, reliable and resourceful go-getters, who have a burning desire to do something amazing, a true awareness of their strengths and weaknesses, and a willingness to learn and grow. That’s who I am. That’s who we are.

read now
A buddha linear icon

INSPIRE TRUST AND LOYALTY
WITH BROKER BUDDHA

Book a demo